Happy Pride Month!

June 2019 was celebrated as Pride Month all over the world. As an industry, which has strong connections to the LGBTQI+ community, we’d like to celebrate this month before it comes to an end. We are happy that the art of drag, in which make-up is a crucial element, is appreciated more and more every day throughout the world and becoming a part of the popular culture. Drag has been here since ancient times and influenced make-up practices more over the last decades. Popular TV shows, internet, and social media helped drag to gain visibility, appreciation, and popularity as an art form. As IMA, we’d like to celebrate pride month and thank the LGBTQI+ community for inspiring and adding all the beautiful, bold colors into our lives…


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Zeynep Kaytanci

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